THE CHALLENGE
Blueland is a DTC start-up that is reinventing home-cleaning products by eliminating single-use plastic. The task involved creating a launch campaign for their new product, the hand soap. Additionally, I was tasked with creating an acquisition campaign for the entire product line with the goal of increasing awareness.
THE SOLVE
Launching the new product was a nice opportunity to build on the brand’s message and beautiful look and feel. To increase product awareness the digital campaign needed to strike the right balance between leading with the brand’s eco-friendly appeal while also creatively showing proof of the product’s efficacy.
THE CHALLENGE
While many other personal topics have fallen from the list of taboos, talking about poop stubbornly remains off-limits for many people—and that’s a big problem. In fact, 46% of Americans don’t talk to their doctor about important health issues because they’re embarrassed—with bowel health ranking high on the list.
THE SOLVE
To get people to open up about a topic they avoid at all cost, we had to start the conversation ourselves…in public. We asked strangers to sit on a toilet and answer a few questions about their poop. The video was shared on social channels and the conversation continued online. A tongue in cheek interactive website was a good place to break the ice, and made people realize that this discussion would be just as easy to have with their doctor in person.
THE CHALLENGE
Dogs can get ticks in the backyard just like they do in the back country. But a lot of suburban dog owners still don’t treat for ticks. To launch tick-control brand Certifect, we had to change this behavior.
THE SOLVE
We created a campaign showing dogs from all walks of life proudly declaring that they live in tick country. The digital campaign also used geo-targeted banners to bring the message even closer to home.
THE CHALLENGE
You’ve heard it all before. Botox is dangerous. It’s painful. It’s for people with something to hide. To grow their market, the brand needed to destigmatize stat.
THE SOLVE
We gave the brand a whole new no-nonsense attitude with a website that allows users to literally ask them anything. Answers came in the form of short, fun video quips.
